PCG has recently applied its Internet Secured Application Technology to the online banner ad world and created the ISAT Banner Ad. The ISAT Banner Ad integrates streaming communications with website depth of content coupled with secured data capture and e-commerce in one unit.
The ISAT Banner Ad is powered by PCG's Internet Secured Application Technology, known as ISAT, and thus includes the premiere technical advantages inherent to the technology, including:
Multimedia Enabled:
Recipients can view multiple streaming videos uninterrupted while exploring other content within an ISAT Banner Ad.
Website Depth of Content:
Multiple tabs of unlimited content adds a depth to the banner unseen in the marketplace today. This allows for viewers to go beyond just the initial message and offer - all within the banner ad. Additionally, an online content management system allows for easy copy changes even while the banner is in market.
Security:
Fully secured with standard SSL encryption, even if the site the ISAT Banner Ad is on is not secured. This allows you to capture data and/or conduct e-commerce without the need for click-throughs.
Live Content:
ISAT Banner Ads allow for live chat, audio, and video communications for special event promotions and sales or technical support.
Premiere Tracking Capabilities:
The ISAT Banner Ad is integrated into a tracking platform to allow for direct access to tracking in addition to supporting most 3rd party tracking platforms.
Viral Marketing Component:
The ISAT Banner Ad includes a "send to a friend" component allowing viewers to pass it along to friends, family, colleagues, customers, etc. - increasing the distribution and growth of a campaign.
Click-throughs for additional information have been eliminated as all content and tools required to generate and facilitate a desired action (play a game, request more information, purchase a product, register for a course, etc.) are completely integrated within the ISAT Banner Ad.
Fundamentally, the ISAT Banner Ad allows 100% of the viewers to see and act on your offer instead of the typical 1% whom actually click-through to the landing page. Viewers do not need to leave the site they are on to take action, thus offering a more efficient, cleaner and enjoyable user experience ... and generating a positive impact on results.
Performance Communications Group - Chicago
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