PCG has combined the distribution of the ISAT TRU player, the video management system of the ISAT Communications Center and the rapid replication systems inherent within ISAT applications to create a video marketing system (VMS). The ISAT VMS has been designed for clients that have a large sales force or distributors that have a large manufacture base. Client constituents are able to self-select a personal campaign of marketing videos for use on their own sites or within email.
The ISAT Total Response Unit (ISAT TRUtm) is a media player for animated, audio and video presentations. It has been designed to improve the way organizations and media companies advertise.
ISAT TRU has integrated direct response features, the most significant and unique of which is built in SSL security for commerce and data capture. Additional features include ISAT Call Now, which makes a traditional phone call between the viewer and the advertiser, as well as e-mail, instant messenger and ISAT Service.
Timed Advertising
With ISAT TRU, video advertising is presented on a timed basis, typically in intervals of 30, 45 or 60 seconds. This capability alters the traditional online advertising model from page views to interaction time.
Product Deliverables
* Create a Video Marketing System registration;
* Incorporate the unique registration data into a unique player;
* Incorporate additional direct response vehicles such as ISAT Call Now;
* Digitize and archive client-supplied recorded video;
* Create unique HTML source code for individual campaigns;
* ISAT Communications Center While Label;
* Account by account reporting;
* Optional credit card capture by account;
Performance Communications Group - Chicago
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American Frozen Food Institute
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